28 July 2008

Lady Tech, Be Thyself: Authenticity As An ‘IT Girl’

Cheryl Croce

Cheryl Croce
Sr. Consultant
Veris Associates, Inc.

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I read two interesting articles over the weekend. They could not have been from more different sources, nor could they have been more interconnected. One was from the May-June 2008 edition of Psychology Today called Dare To Be Yourself. The other was the August 2008 Wired Magazine cover story, Internet Famous: Julia Allison and the Secrets of Self-Promotion. In Dare To Be Yourself, it is noted the basic psychological needs are competence, a sense of relatedness, and acting in accordance with one’s core self or, being authentic. In the Wired Magazine article, the Machiavellian subject pictures herself as the main character of a magazine profile, establishes her story through random blog/Twitter postings and in-person appearances at various ‘important people’ functions, then builds her internet street cred with every response from fans and haters.

There’s a part of me that appreciates Ms. Allison’s moxie. She understands the game of being famous and plays it like an expert. She certainly tapped into at least two of her psychological needs – relating and competence – to be successful in accomplishing her goal of being a cult figure. I leave the authentic part up for debate; while I think she’s mastered the art of promotion, I’m not quite sure if she’s promoting herself or the persona she wants her public to know.

The two articles made me think about my career in IT. I work as an IT infrastructure consultant. The majority of my counterparts and customer sponsors are men. Don’t get me wrong: I dig working with the men folk. I’ve not only learned a great deal about the process, politics, bits and bytes of information technology, but I am now relatively up-to-speed on all things sports. (Although, Ultimate Fighting still eludes me.)

I’m happy to say I’ve had good female IT role models, too. I’ve learned a lot from them and it’s wonderful to have colleagues who understand the ups and downs of the IT sisterhood.

Geekdom Stigma

However, while overall employment rates in IT rose in 2006 from 2000, the number of women employed in IT has dropped almost eight percent. It’s a little disheartening to think the sisterhood is declining. Anecdotally speaking, there are a few reasons women are leaving or choosing other paths. Some say it’s a cultural issue. Historically, IT has not been generally known for its flexibility, which is important for working mothers. Some say it’s the image IT promotes. I know this is shocking, but there are many women who do not want to emulate the persona of guys with pocket protectors who can quote episodes of Monty Python and Dr. Who verbatim. (Although, I am a staunch Lost fan and feed the frenzy among my co-workers and customers who also watch.)

In other words, these items in the IT world conflict with women’s needs to be true to themselves.

How Do You Relate To IT As A Woman?

So, what if you are a woman who enjoys the challenge of what IT has to offer? How do you relate to the “it’s cool to be a nerd” environment? How do you remain true to yourself in a culture that doesn’t necessarily scream female-friendly?

It’s not a question of competence – because you know you can do the job. It’s a matter of having that sense of community and of being happy as a woman in a male environment without giving up what it is to be you.

Wondering how to do that? Here are a few guidelines:

• Learn the game. Know the rules of engagement before you act – or react. IT shops can be frustrating if you don’t understand the players, the work practices or the politics. Reduce that frustration with observation, understanding the way you learn and work, asking questions and your role as it relates to the company’s objectives and the department’s needs.

• Embrace the IT Sisterhood – and Brotherhood. If you are feeling like you are stuck or in a rut, remember there are other women – and men - who have been there, done that and still wear the battle scars. Consequently, become part of the experiential and knowledge collective and share what you know with other colleagues. It makes for a great support system.

• Find your bliss. Don’t try to be something you are not. When you know IT is for you, don’t be discouraged if the IT shop you are in originally doesn’t match up to whom you are and who you want to be. IT is a beautiful thing in that you can go everywhere and anywhere with the profession.

I wasn’t sure IT was the right gig for me when it first found me. After a few years in the industry, I discovered the joy and beauty of process in IT services. Process development feeds my need to have daily work challenges and to be creative. For other women who I know, there’s nothing sexier than database development and administration, or building applications, or creating new web spaces, or developing web portals, or providing ITIL best practices training. It’s all about finding what’s right for you. It doesn’t necessarily have to be what people in non-IT fields define as an IT career.

• Feed the passion. Once you’ve found your bliss, don’t stop there. Read industry white papers, magazine articles and books. Register for classes. Find an IT networking group, whether it’s a formal organization or one you’ve established with your work colleagues.


It’s not about gender but about who you are that matters. Find your passion and pursue it. Whether you build applications, develop process, or work directly in the data center, do what you love. It’s true in any field but even truer in IT – if you stop growing, it becomes mundane and the little things begin to bug you. Embrace the bliss, reach out to others in your field, and make IT work for you.

What Do You Think

Let me know how you feel or what you think. Let me see your opinion. If you’re a woman or a man and this resonates with you – or if you disagree - voice an opinion. Hit the comment button below.

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